Our Story
Welcome to ‘ZARS’- Where Every Woman Feels Included.
Behind this brand are four visionary individuals: Zubair, Aaisha, Rija, and Salman, each with a unique dream to redefine fashion for women. For the past two years, we have poured our hearts into crafting unparalleled collections of designs that embody the strength, diversity, and elegance of women.
Under the umbrella of ZARS, we are proud to operate two unique brands.
Ziram
Riet
These two brands feature digitally printed, 3-piece unstitched suits that not only encapsulate the rich cultural diversity of Pakistan but also embrace global fashion trends. Each piece is a testament to the fusion of artistry, blending classic, timeless craftsmanship with modern innovation.
Our Vision
Our vision is to blend stunning designs with cutting-edge trends to offer an exquisite fashion experience to our valuable customers. At ZARS, we craft pieces that complement women of all sizes, skin tones, and ages. Keeping an eye on the latest trends, Reit and Ziram will unveil monthly volumes to keep our women at the forefront of fashion.
Why Choose ZARS?
Product Range: Currently offering 3-piece digitally printed suits, our product range will expand to the Pret collection.
Product Quality: Our high-quality fabric construction resists shrinking, color loss, and absorbs sweat quickly. ZARS offers highly breathable, comfortable, lightweight, and luxurious fabric that stands the test of time.
Mission: Our goal is to offer top-notch quality fabric in the most affordable price range, blending inclusivity with modern styles so that every woman feels included.
Unique selling point: Our designs speak style, inclusivity, and affordability without ever compromising on quality.
Target market: We proudly target the local market across Pakistan, reaching wholesalers, retailers, and mini-sellers to ensure that ZARS is accessible to all women.
Growth plans: Currently serving local markets all over Pakistan, ZARS plans to expand to the Middle East and South Asia before eventually expanding to Europe.
Eco-Friendly, Skin-Friendly Product: ZARS is committed to using reactive dyes that are laboratory-tested to feel gentle on every skin. We’re committed to producing clothing that protects you from irritation or rashes.